Hey, I'm Ian. Design leader / player-coach / builder / bar-raiser.
16+ years in the product design industry, most recently at Intuit leading design across TurboTax's biggest bets. From the products that became the company's fastest-growing business, to the agentic AI experiences now used by tens of millions.
Get in touchSelected work
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TurboTax in ChatGPT & Claude
Designed embedded financial experiences inside third-party platforms, a new design problem of building for a context you don't control. Met customers where they were for the first time, off property within an LLM. The TurboTax GPT integration won two Webby Awards.
2× Webby Award winnerView case study -
Search & Agentic AI Platform
Collaborated on strategy and brought the vision to life for TurboTax's shift from a static product to an agentic one, spanning in-product agents, global AI-driven search, and the design system layer that now powers experiences for millions of customers across the Intuit platform.
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Business Tax
Piloted and scaled design for TurboTax's expansion into small business tax. A structurally different customer, domain, and expert network. Defined the design model that took the product from concept to a standalone scaled offering now serving partnerships, S-Corps, and LLCs.
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TurboTax Live — Assisted & Full Service
Led design on the simultaneous launch of two expert-assisted tax products in a single season. The new category that became TurboTax's fastest-growing business and the company's current biggest bet. From pilot to scaled offering serving millions of customers annually.
Scott Cook Award winnerView case study Password required
How I lead
I believe the job of a design leader is to raise the ceiling on what a team believes is possible, and then hold it there. That means being specific about quality, not just aspirational about it. I spend real time in the work: in critique, in jam sessions, in the details that make the difference between something that ships and something that sticks. I subscribe to the philosophy of lead by example, while also creating a culture of intrinsic motivation. Velocity is a measure of the team's ability to deliver value quickly, not just the amount of work they do. Also, humor and finding joy in the work is always my top priority.
Building
I built a physics game with my design vocabulary
What building a native iOS game with Claude taught me about where design judgment travels.
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